Verde Skincare
Verde Skincare
Verde Skincare
About
A sustainable packaging system for a plant-based skincare line, balancing shelf appeal with recyclability.
Category
Packaging Design
Industry
Beauty & Wellness
Year
2024
Timeline
10 weeks
Problem
Verde’s plant-based formulas were premium, but their packaging leaned generic and plastic-heavy, undercutting the brand’s sustainability promise. On a busy beauty shelf, the products disappeared and shoppers overlooked the eco credentials that set them apart.
Solution
We designed a sustainable packaging system using recycled mono-material and soy-based inks, with botanical illustrations unique to each product. A calm, earthy palette and refillable formats gave Verde standout shelf presence while staying true to its environmental values.
Result
Verde's new packaging turned its sustainability promise into something customers could see and feel on the shelf. The recycled mono-material and botanical illustrations gave each product a distinct identity, lifting both discoverability and perceived value. Refillable formats deepened loyalty and reinforced the brand's environmental values, helping Verde stand apart in a crowded beauty aisle.
About
A sustainable packaging system for a plant-based skincare line, balancing shelf appeal with recyclability.
Category
Packaging Design
Industry
Beauty & Wellness
Year
2024
Timeline
10 weeks
Problem
Verde’s plant-based formulas were premium, but their packaging leaned generic and plastic-heavy, undercutting the brand’s sustainability promise. On a busy beauty shelf, the products disappeared and shoppers overlooked the eco credentials that set them apart.
Solution
We designed a sustainable packaging system using recycled mono-material and soy-based inks, with botanical illustrations unique to each product. A calm, earthy palette and refillable formats gave Verde standout shelf presence while staying true to its environmental values.
Result
Verde's new packaging turned its sustainability promise into something customers could see and feel on the shelf. The recycled mono-material and botanical illustrations gave each product a distinct identity, lifting both discoverability and perceived value. Refillable formats deepened loyalty and reinforced the brand's environmental values, helping Verde stand apart in a crowded beauty aisle.
About
A sustainable packaging system for a plant-based skincare line, balancing shelf appeal with recyclability.
Category
Packaging Design
Industry
Beauty & Wellness
Year
2024
Timeline
10 weeks
Problem
Verde’s plant-based formulas were premium, but their packaging leaned generic and plastic-heavy, undercutting the brand’s sustainability promise. On a busy beauty shelf, the products disappeared and shoppers overlooked the eco credentials that set them apart.
Solution
We designed a sustainable packaging system using recycled mono-material and soy-based inks, with botanical illustrations unique to each product. A calm, earthy palette and refillable formats gave Verde standout shelf presence while staying true to its environmental values.
Result
Verde's new packaging turned its sustainability promise into something customers could see and feel on the shelf. The recycled mono-material and botanical illustrations gave each product a distinct identity, lifting both discoverability and perceived value. Refillable formats deepened loyalty and reinforced the brand's environmental values, helping Verde stand apart in a crowded beauty aisle.
About
A sustainable packaging system for a plant-based skincare line, balancing shelf appeal with recyclability.
Category
Packaging Design
Industry
Beauty & Wellness
Year
2024
Timeline
10 weeks
Problem
Verde’s plant-based formulas were premium, but their packaging leaned generic and plastic-heavy, undercutting the brand’s sustainability promise. On a busy beauty shelf, the products disappeared and shoppers overlooked the eco credentials that set them apart.
Solution
We designed a sustainable packaging system using recycled mono-material and soy-based inks, with botanical illustrations unique to each product. A calm, earthy palette and refillable formats gave Verde standout shelf presence while staying true to its environmental values.
Result
Verde's new packaging turned its sustainability promise into something customers could see and feel on the shelf. The recycled mono-material and botanical illustrations gave each product a distinct identity, lifting both discoverability and perceived value. Refillable formats deepened loyalty and reinforced the brand's environmental values, helping Verde stand apart in a crowded beauty aisle.